Amplify Your Message: The Power of Podcast Guesting for Business Growth

Noemi Beres: 00:00:07

So welcome to this edition of the Mindful Coach podcast.

I'm your host, Brett Hill, and this is the show that you want to watch if you've been thinking about being a guest on a podcast or actually even, maybe even starting your own. Because I have with me Noemi Baris, who is a podcasting guru. She has the co owner of the Podcast Connections booking agency.

She helps entrepreneurs and business owners enrich lives through connections, sharing their knowledge and connecting them to quality podcast shows. In addition, Noemi is dedicated to helping experts grow their business with interviews.

orking in Online Marketing in: 2007

She's a linguist, content creator and quote, master organizer. And let me tell you, I know I could use some advice from somebody like that.

In her free time, she makes hand sewn collages, which you can see some of them on our wall back there. And she loves playing a hang and frame drum. She loves playing drums recreationally and she likes to walk a ton.

And she lives in a beautiful area to do it too. So welcome to the show, Noemi. It's a pleasure to have you.

Noemi Beres: 00:01:19

Thank you, Brett, for inviting me. It's an absolute pleasure for me.

Brett Hill: 00:01:23

Where are you on the planet? Because I named a place where you live as a place to walk. So let's, let's let people know about that.

Noemi Beres: 00:01:30

It's Cyprus in the Eastern Mediterranean and I always call it the, you know, the Florida of Europe because we have a very nice climate here. So it's very my January and almost February.

Brett Hill: 00:01:42

My. Yeah, it's lovely. So just, you know, for listeners, like, what's the, what's the typical temperature out there in the winter time right now?

Noemi Beres: 00:01:51

Let me check on my phone because I don't do Fahrenheit, but like.

Brett Hill: 00:01:55

Okay, all right.

Noemi Beres: 00:01:56

It's like evening time in, in January, let's say in winter is like 56 Fahrenheit and 60 something, usually during the day. So. And it's very sunny.

Brett Hill: 00:02:07

I know it's like in the United States. United States is where, you know, I'm from. And we have a very big, big range of weather.

I grew up in the, in the Midwest and so we get ice storms and giant snow and then in the summer it's 102 degrees, so we get extremes. And then Pacific Northwest, where I'm at now, it's like chill, like range from like 32 to 85 and not much extreme weather.

In the middle, so it's all over the place. But I. I love that you're in such a beautiful place and that, you know, walking can be a very rich experience.

We could talk for other forever about the. About what you do. So you. You have an interesting background with your degree, and then.

And then somehow you managed to pivot into, you know, podcasting and helping people get on shows and also produce shows that. That, you know, call to them. So can tell us a little bit about your journey?

Noemi Beres: 00:03:07

Absolutely. Thank you, Brad, for this question. So I was. I was born and raised in Hungary in Central Europe.

And as you said, I have a master's degree in Scandinavian linguistics, Scandinavian languages, and, you know what I mean, Couldn't really do much with that in Hungary when I got my degree. And that's why my late dad said it's like, why you're not a lawyer or a doctor. I wanted to be a linguist. So that's it.

Brett Hill: 00:03:32

Right. So. So wait, before you move on from that, I want to know more about that. Like, why. What was it about that.

That called you into investing so much of your, you know, your energy and your time? And I'm. I'm not saying that was not a bad. I get interested in what lights people up, like, what's attractive to. What attracted that to you?

Noemi Beres: 00:03:50

Yeah, I always love languages. So Since I was 7, I've been learning English. So my parents, you know, paid for a lot of private tutors and everything.

And when at age 16, it actually was my dad's fault that I ended up in Denmark as an exchange student.

Brett Hill: 00:04:07

At least we know who to blame, right?

Noemi Beres: 00:04:09

Yeah, it was that it was dead all the way long because he, he, you know, he found this program called afs, American Field Service in an exchange student program. And I. I applied and I got in and.

Brett Hill: 00:04:23

Oh, I see.

Noemi Beres: 00:04:24

Yeah. So I had two options. Either I could go to Denmark or to French Canada.

And my mom told me, no, you're not traveling overseas, because that was pre Internet time, pre mobile phone time.

Brett Hill: 00:04:35

Oh, I see.

Noemi Beres: 00:04:36

You know, there were only mails and everything.

Brett Hill: 00:04:38

Yeah. Long distance calls, which were a hassle and hassle.

Noemi Beres: 00:04:42

Expensive. Exactly, Brad. So I ended up in Denmark, and I went to a Danish school with only Danish pupils.

Danish secondary school, or high school, as you call it in the US US And. And stayed with the Danish family for one year. And so I learned Danish. So when I get back.

When I got back to hungary at age 17, I told my parents, okay, I'm. I have to continue this because I love the Language, So I learned Danish and Swedish and I also understand Norwegian because of the other two.

So I loved it. I really loved. Do you speak a few Hungarian? It's my mother tongue. English? Yeah. Danish, Swedish, Spanish.

And also I'm learning Greek, Irish at the moment, and I also learned Latin, French and German at school, but I don't use those.

Brett Hill: 00:05:32

You mean Irish or like Gaelic or Gaelic?

Noemi Beres: 00:05:34

Irish, yeah, Gaelic, Irish, but from Ireland. So Irish, yeah, Irish, yeah. Don't ask me, Brett, why I do that, because I love learning languages that I. Don't ask me why.

And actually I started to learn Navajo too. You know, the native American language. You can do that on dual language language.

Brett Hill: 00:05:51

I understand.

Noemi Beres: 00:05:52

Yeah, it's really interesting. So I'm a nerd. I'm a Langu language nerd. So that's me.

Brett Hill: 00:05:57

I love that. I love that so much. Because there are things that you can learn from languages that you can't learn any other way.

Noemi Beres: 00:06:03

Yes.

Brett Hill: 00:06:04

And one of the things, you know, my son was fascinated with the culture of Japan ever since he was a little.

Noemi Beres: 00:06:10

Oh, yeah, I love that too. Me too.

Brett Hill: 00:06:12

Yeah. And he. And he actually majored in Japanese, so he was always telling me about these nuances and Japanese and in other languages.

And one of the things that they have, which I think is so interesting, is it.

And I'm sure you're an expert, more of an expert on this than I am, is that in a culture there are words to describe things that are valuable to the culture. So in English, there's no. We're kind of thin on a lot of things. It's a good technical language.

But yeah, you know, like, there's no word for something like my best friend's girlfriend.

Noemi Beres: 00:06:44

Yeah.

Brett Hill: 00:06:44

You know, but in Japanese there is, there's, there are.

There are words for those kinds of things that describe very, very complex relationships, you know, So I just really appreciate that those things actually have names. And wouldn't it be great if we had names for things like that, too?

And it's also interesting because that becomes a part of your mindset, you know, the fact that those language, those. What does that mean then?

About how people value and perceive and evaluate all kinds of things, from decisions about relationships to business, because it just becomes a part of your neural processing.

Noemi Beres: 00:07:25

Yes.

Brett Hill: 00:07:25

We can talk about this forever. We're way.

Noemi Beres: 00:07:27

Probably we could do that.

Brett Hill: 00:07:28

But it is about language, you know, so here you are. So you've got this big framework for language. You're fascinated by it, and so now you're in a different, you know, business World.

So how did that transition come around?

Noemi Beres: 00:07:42

So ended up after, you know, I finished my university degree, had got my master's degree and couldn't really find any job. But luckily in Ireland, they were, you know, looking for Danish speak, Danish speakers and Swedish speakers.

So I applied for a couple of jobs and I got accepted everywhere because Irish people, they don't really speak other languages other than English, so.

Brett Hill: 00:08:07

Everywhere.

Noemi Beres: 00:08:08

Yes. So that was, that was good.

So I basically, I ended up working in a call center for an American company's call center in Ireland on the, the east coast of Ireland. And it was a great experience. I was young, I moved there with my husband. We had fun.

And, you know, a lot of young people from all over Europe speaking different languages. So it wasn't like your typical, you know, call centric VI vibe that you get like 100 people squeezed into an office.

Brett Hill: 00:08:33

Ireland is a big hub. There's a lot going on.

Noemi Beres: 00:08:35

It is, yeah. PayPal, you know, I think there's so many companies out there. So it was fun for three years. But then I said to my husband, I can't do this anymore.

I want to be an entrepreneur. I didn't know anything about it. I had no entrepreneur in my family.

Brett Hill: 00:08:49

Wow. But somehow I done with, I'm getting going up and showing to work in somebody else's business.

Noemi Beres: 00:08:56

Exactly. Yeah. And I wanted to do things differently because the leadership wasn't top notch where I worked for the company.

I just imagine that I'm not gonna name the company, but you can.

Brett Hill: 00:09:09

But I've never heard that before from like 10, 000 people.

Noemi Beres: 00:09:12

Right, right. Absolutely, absolutely. So I decided, okay, so if I want a business, I want to do this differently.

And I don't want to have these, you know, very boring meetings every Monday. And let's, let's, let's, let's. I want to be an entrepreneur.

So we ended up in the online travel industry, and we were the first car rental car hire brokers for Hungarian customers who traveled abroad.

Brett Hill: 00:09:38

Wow. Car rental in, in Hungary.

Noemi Beres: 00:09:41

Yeah. But we worked online. So basically that was before everybody started to work remotely.

rted working remotely back in: 2007

Brett Hill: 00:09:58

Yay, we can work remotely.

Noemi Beres: 00:10:00

I've been doing this forever, so. And it's fun. So I always enjoy that. I was an only child, so for me, working from a home office was a joy because I really Enjoy, like being alone.

That's kind of this my lone wolf mentality. I love networking with people, but I also love, you know, just being my own boss. I mean, that was wonderful.

And I was a travel writer, blogger, social media marketing, content organizer for the company. Company. I was wearing too many hats, as we all do when we are solopreneurs. So. And that was going very well until 20 when the pandemic hit.

And so everything.

Brett Hill: 00:10:39

Nobody was going anywhere anymore.

Noemi Beres: 00:10:41

Nobody was going anywhere. And we were told that like, oh, just two weeks, two weeks and everything is going back to normal here in Cyprus and then ended up with two years.

So obviously everything stopped. That was travel related, car hire related, and that was it. So we had to pivot.

We had to figure out basically to pay the bills because everybody asks, asking me the same question when I'm in a podcast. So how did you do that? Like is. Was podcast booking agency your dream job?

ven listen to podcasts before: 2020

Brett Hill: 00:11:13

What are you talking about? Somebody else?

Noemi Beres: 00:11:14

What are you talking about? So my. When my husband came up with this idea, thanks to our mentor, to an Irish gentleman.

And so he said, okay, so we're starting a podcast booking agency. It's like, what's that? Like, what are we going to do? And. But I knew that we have to pay the bills, our son's tuition, which is expensive.

And okay, let's do it. I didn't care because I was always that type, like, okay, let's do it. I can learn as we go. I can learn along the way. I know I can do it.

So we just jumped in from one day to another. We created a website. We actually, we still have that website for the company. Maybe we need to change that, but it's working.

Brett Hill: 00:11:49

We should go back and edit that a little bit.

Noemi Beres: 00:11:53

We started the whole thing in: 2020

But then we expanded and we have all different kinds of clients from across the globe, mainly from us. Love it, Love it. Because my job is all about networking, about connecting with people and connecting people with each other across the globe.

So it's so much fun to be this kind of online matchmaker service like B2B.be business and enriching lives through connections. I think it's just amazing because it's just not about just placing people on podcast, but helping.

Helping them to be open, to be vulnerable on these shows and to share their Messages share their stories. I think this so.

Brett Hill: 00:12:40

So now you're speaking my language that I love. It's like, yes, because it's really becomes. It's more than just a business. It's a mission, right?

Noemi Beres: 00:12:49

Yes, it is a mission. And I'm also part of. I don't know if you ever heard about him, but I always do a shout out podcast wherever I go.

Bob Berg and John David Man's book the Go Giver. And I truly, truly believe in that.

If we give to people, we get that back hundred times because the client, we are for the clients and the clients are not for us. And that's my purpose in business and my goal, to give to people. And when I give to people, I will get everything back.

Brett Hill: 00:13:19

I love that so much. I was just in a little webinar yesterday.

Richard Tobinger, who started the conscious marketing organization, he does all the online media for Eckhart, Tolle, Gabor, Monte. Sounds true. All the really big names love everyone. Mindfulness, kind of. Yeah, Industry. I just love his stuff.

And his whole thing is like marketing as a spiritual calling. And what he means is like, you know, you, you, you feel in your heart you have something to offer to the world.

You owe it to the world to market what you have so that you're not withholding your stuff from the people who need it. And he gets really intense with it. But it's extremely valuable message and it's very similar to what you're saying. It's like in your own calling.

I'm in the business of podcasting and helping people become guests and also start shows. But then also, really, it's about connection and vulnerability. And isn't that what we need more of in the world?

Noemi Beres: 00:14:21

Absolutely, absolutely, Brad, That's. We need it, really need it all the time and especially right now.

Brett Hill: 00:14:28

So let's talk a little bit about what it is that you do in terms of like, okay, so someone picks up the phone and, well, let's talk about this. What would be the value to, let's say the listeners out there?

Because many of them are entrepreneurs or solopreneurs and they're coaches and they're going, I'm trying to get traction. Nobody knows what I do. I don't know how to get the word out. What do you tell people? Do you have hope for, for people like that?

Noemi Beres: 00:14:52

Absolutely. Podcast guesting is probably the, you know, the newest marketing strategy in the market right now.

It's been around for a while, but it's still not as popular as like doing Instagram Or Facebook ads or other different promoter like, you know, promotions. But it's a long term marketing strategy.

And as everything else, if you do it consistently and persistently and you get into the habit to at least to do two shows per month, which is not, it's not a lot, you can start to build up your authority. You can build to promote your business. Also part of being a podcast guest, building your authority, building your brand.

And people will notice you if they Google your name. You will come up everywhere and they will think it's like, oh my gosh, this person is, you know, I can see her, him, them everywhere online.

So they do, they must do something, right?

It's, it's a it and also credibility because nowadays business world is so hard for people to trust you because there's so many businesses out there, fake good ones, bad ones. So you really find really hard to find the good ones amongst all of that chaos.

Brett Hill: 00:16:03

It's in the business world really important, you know, that's really important because it is really hard to stand, I call it standing up in the noise because the Internet is such an insanely noisy place.

Noemi Beres: 00:16:14

Yes.

Brett Hill: 00:16:14

It's, this is me going off on a rant. I'm really tired of trying to find, you know, the, the instruction manual for the one thing that I need.

And it's like you have to sort through 3,000 fake websites to get to the final. You find the one. It's like crazy just to find, you know, actual useful stuff. And so in the world of posers, how do they find the real deal? Right?

Noemi Beres: 00:16:38

Yes.

Brett Hill: 00:16:39

So being in these podcasts, it also gives people a chance to kind of hear you and see if they're sympathetic because, you know, they're judging, people are judging you. It's like, I don't like, I like this guy or like this girl and, or not. Right.

Based on your age, race, temperament, you know, everything, you can't help but make I align with this or not. And you want to be able to find your people and the only way they can do that is if you're out there, right?

Noemi Beres: 00:17:05

Yes.

If you show your face and you start sharing this message, sharing your story, because the more and more open and more vulnerable you are, people will align with your message so much easier because they, they see that you are a real person, not just someone who wants to sell something, but you're a real person. And that, I think that comes to social media too.

So when you share all these episodes when you are a guest, you just show people how I'm, I'm, same as you, when of course we can do business together. But they trust you. They know you trust you better if you really show your face and not just something, you know, a fake mask.

Brett Hill: 00:17:41

Well, right, like be authentic. Right. We're talking.

Noemi Beres: 00:17:43

Absolutely. It's all about authenticity. Yes.

Brett Hill: 00:17:47

So what do you say to somebody who says, well, I, I hear you. And that sounds good, but you know, I don't, I don't know what my story or my message is.

Noemi Beres: 00:17:54

Yeah, that's why do you need sometimes podcast booking agencies to help you out there to craft that message? But of course you can if you want. You need to craft that message and condense your story.

You have to go through, you have to really think about what your business about. If you are a coach. So who am I helping? And it's all about them. It's not about me. It's all always about them, about the client, about the customers.

How can I help them? And incorporate that in your message, incorporate that in your story, because that's really, really important.

Brett Hill: 00:18:25

Do you help people figure that out?

Noemi Beres: 00:18:28

Yes, we do. We do. We have a one hour strategy. Call whomever signs up with us.

We always spend an hour with them to go through their bios, their topics, their talking points. It's just deeply, deeply, you know, dig into their past and their business, who their ideal client is just really important to understand.

But if you do that all by yourself, you can do that too. You just have to go through every single steps and then you will figure out, yeah, this is my niche. And I. You have to find your niche.

And that also means that you have to listen to podcasts a few episodes and go to go on Apple podcast, on Spotify, YouTube. There's so many places.

Brett Hill: 00:19:08

So let's talk a little bit about what you said. You have to find your niche. And there's so many coaches out there who say, well, you know, what I do doesn't have a niche.

It's just like I'm just helpful.

And you know, so what do you say to somebody who there's real resistance to kind of naming a niche because it feels that in and of itself can feel kind of inauthentic because I'm not really trying to help just this particular small group of people. I'm really trying to help a broader group of people.

So it can feel like I'm not really like being real when I say this is who I'm after or this is what. Sure, I have something to say about that, but I want to hear what your thoughts are.

Noemi Beres: 00:19:48

Yeah. For Me is like, if you think about it, you definitely have like a broader topic that you talk about.

Like, it can be, you know, spirituality, it can be marketing, it can be sales. Whatever your coaching niche is, there's something, there's a broader space that you have to focus on.

So I, if I were you, if I were, if I were a coach, I would pick a few podcasts that align with my message and start to listen to those. Plus, when you do that, for example, Apple podcasts will give you other podcasts. They pop up so you can see what else is on the market in that niche.

Also try to check listen notes.com Listen notes.com is a great space where you can just put something in.

Marketing, sales, spirituality and podcasts will pop up so you can see who is in that niche, who is in my niche, who, whose audience is the best for my business or best for, you know, for what I'm going to tell them. So I think these are practical tips that you can use when you look for something.

And because of the AI, it's, it's just amazing how much like ChatGPT can help us.

So basically, if you type in your, like, I'm coaching in this and that, I'm, I have these type of clients, then it will give you just a coaching niche or whatever, even podcast. Because now ChatGPT does search when you, when you do, when you work with it, it's just amazing. It's mind blowing and it can help you so much.

And we do that too in business. So.

Brett Hill: 00:21:18

Yeah, that sounds like a great service to just, to be able to help people clarify.

Noemi Beres: 00:21:23

Yeah.

Brett Hill: 00:21:24

You know, with that. So. Yeah. So good. I really appreciate that. I like to tell coaches who asked me this question because, and I speak from my own experience, right.

Because I, I have a very broad skill set because of my background. And so whenever I think about, well, who do I want to pitch to?

Which, you know, to use marketing terms, there's, there's some definite reasons for that and kind of just go into a little bit of a marketing riff.

The key thing here is that like, if you're dealing with a situation where there's just a lot of noise out there and why is someone on the Internet to begin with, on the web, what, and, and what's going to light them up? What's going to grab their attention? Because as you well know, you know, all the headlines and all the titles these days are all SEO packed.

It's like seven ways to crush everything.

Noemi Beres: 00:22:14

Yes.

Brett Hill: 00:22:15

Straight SEO stuff. Because some of. Some researcher says if you put a number in the headline that you get 12% more clicks or something.

And because that research, every single thing has a number in the headline.

And so it's like stuff like that, which kind of drives me crazy because the actual headline I want is the beauty of the moment, you know, and that's what I want. It has nothing to do with, you know, seven ways to appreciate nature. You know, it's not. So I really don't like that about.

Noemi Beres: 00:22:42

Yeah, but it still works sometimes.

Brett Hill: 00:22:44

But the thing is it works to get people's to look attention and you. Yeah, and it doesn't help if you are, if you're writing for, you know, a bookshelf, that's one thing. Or just for yourself, that's one thing.

But if you actually want people to open stuff and read it, you have to do some compromising about the medium that we're using or you have to choose to not use that medium.

Noemi Beres: 00:23:08

Exactly. So true. And just a little secret. So if you are just starting out, check your competition too.

And sometimes there are, you know, different coaches, they are already on podcast. Maybe they made a media page where they include their podcast guest appearances. Try to check those because that's a huge help.

So you can see where the competition is going, what podcast they are visiting or, you know, guesting on. And it's a huge help. Some people, you know, they do that now and I also advise for my clients.

So, you know, just set up a media page on your website so you can, you can show people what kind of podcast you were a guest on. But it's also a good thing to do.

Brett Hill: 00:23:46

We'll launch media page this week. I need one. I don't have one, but that's a really good idea. So there you go, folks. That's tip number one for the Myth of Coach podcast.

Today open a media page and tell.

Noemi Beres: 00:23:58

To, to the, to the host as well because they love it. Because do you link back to their website, to their podcast and just tell them like, yeah, sending a thank you note when you finish your interview?

I always do that after every single interview. That's like, thank you so much for this amazing conversation.

And you can tell them, yeah, I will share the content once it's live and also that when it's live, I'm going to put that on my media page so you'll get a link and.

Brett Hill: 00:24:22

Yeah, so the guests, the hosts love that too. Right? So. So you're gonna put this interview on your media page is what I'm hearing.

Noemi Beres: 00:24:30

Yes. Yeah. And there's Another. I have this. I could, I could talk about this for hours.

Like, you can set up a, like a Spotify list with all of your podcast appearances. Once the podcast is.

Yeah, I mean the podcast is on Spotify, you just look for it for your specific interview and then you can arrange it in order, in date, time, whatever order, and you make that Spotify list public and then you can share that on your, maybe on your media page or you can share it with when you, when you guesting. You can check out my previous podcast appearances if you want to see where I was.

Brett Hill: 00:25:06

A guest playlist of your.

Noemi Beres: 00:25:08

Exactly.

Brett Hill: 00:25:09

Appearances. You know, I've been on like 30 or 40 podcasts. I should do that. That's a really good idea.

Noemi Beres: 00:25:15

Yeah.

Brett Hill: 00:25:15

Wow. See, we're getting so much value today in the Mindful Coach podcast. About this interview. This is really practical advice.

So I want to come back one more time to finish this thought about niching and because I, I have that resistance, like I'm going to do this, but that's not really who I am. I'm really big in that. And so the problem is that any niche doesn't feel like you fit in the box.

And so here's my thought trick for, for decompressing that anxiety is that think about yourself as a novelist or a director of movies. You try to make every story you have in one film and you don't try to write every book you're going to write in one book.

You're so if I'm going to write a book on east coast civilizations, I'm going to write a book on east coast civilization. But I'm actually interested in civilization all over North America or Canada or North America is Canada or you know, Europe.

And so, so wherever I look, you know, I see a bigger world than this particular book. But my, the scope of my work might have several volumes, you know, or several films. And the same thing with the coach I can focus on.

I'm going to do mindful communications, I'm going to do coach training, I'm going to do interview, working in interview and one on one dialogues, you know, each one of these being kind of a volume or in my, my library of books. That's the way I think about it. It's like, okay, just pick. This is just your first book.

And that way I don't have to try to put everything into one statement, you know. And so if you're a coach and you're looking for what do I pitch?

It's kind of like what's your best Value that you bring to people who have the most suffering. That's a strange way to put it, but it's kind of like, yeah, if you help people calm down, then stress, anxiety is your thing.

If you help, if you have an affinity for helping women who've been through divorce and are now struggling, then that's. That's a very strong niche to be in, even though you have other skills. So that's my wrap.

Noemi Beres: 00:27:24

I love it. Thank you for that.

Brett Hill: 00:27:26

You're welcome. Yes. Just invite me into your. I'll come and talk to your people anytime. Oh, wait, no, wait, you're the guest. I'm sorry, I forgot for a second.

So, okay, so you have. What would you say then to coaches who, if they wanted to. Okay, so we've talked about they've got to get their story, they've got to.

And so we know about onboarding a little bit with them. Do they need to, like, have something that they can ask people on at the end of the show? Get. A host will often say, how can people connect with you?

And that kind of thing. What do they need to have put together so that they can make those podcasts actually connect to their business in a way that actually pays off?

Noemi Beres: 00:28:04

Yeah, that's a brilliant question. And actually nobody asked me that question before, Brad, so that's a great one. Yeah.

So try to pick like maybe one social media place that you are active on and you don't have to tell everything. So like, you know, X Instagram, Facebook, it's just too overwhelming.

So maybe pick your website and pick one social media channel that you are frequently on and that's your main gem. And so when people ask you that question. So yes, please visit our website.

And I always tell that too, that I'm really active on LinkedIn and I love it because I think it's a great platform, it brings a lot of business in and you can share your podcast interview. So I always tell them, so Please visit my LinkedIn page, your name and after that please get in touch with me.

And sometimes people and coaches, they don't have a specific call to action or something they want to offer. And they so many times they ask me, so what should I tell them at the end of the interview?

Because I don't have a book, I don't have a landing page, I don't have anything I would tell them, you know what, tell that that you are on LinkedIn, for example, and if they want something, they can just connect with you and start like a relationship with you and start talking to you jump on a call, what I advise not to do because it used to work, but not really anymore the discovery calls, because people try to, you know, send people to their, maybe their landing page and just to jump on a sales call basically. And that's not really appealing. That's really pushy. And people don't like that anymore. And I heard that from many podcast hosts.

They don't even allow you to, to ask people to let's jump on a call and let's have a, like a sales call or pre call or something like that. They don't like that. So they, they prefer if you share your website and one or two significant social media channels that you are on.

And I think that's a great way just to. I love simplicity over above everything else. So. And people will align with that better.

Plus there are so many people listening to podcast interviews and not watching them or checking their phones. So if you just tell their name, they are on the phone, they can just type in your name and they will find you straight away.

So they don't have to go back to everything and find you because you know, they just don't pay attention to many things nowadays. So try to be as simple as possible to get your contact details through this.

Brett Hill: 00:30:30

That's really powerful. And one of the things about that, like you said, if they can, is to do that for yourself. Like go to Google, type in your name and see what happens.

Right. And you want to. I put a lot of work into being able to be discoverable. And so it's like that's something you might want to think about.

And one of the things you can do to do that is what they call anchor content. So on your website, if you have a document or a particular on your pitch, right. On your, I should say in your niche, right.

You know, write something that is core to your main message about who you are, what you do and how you help put that out there.

And then that becomes either a Google Doc or something that can be discoverable that you can send to people when they ask about your work or you can link to it so that people can, you know, find out about you.

Noemi Beres: 00:31:17

Yes.

Brett Hill: 00:31:18

Another interesting thing that people don't know on LinkedIn is you can have a newsletter and yes.

And I was typing in like some stuff and I saw my newsletter on LinkedIn, like on Google and I'm going, Google is offering this topic and this, I didn't do anything except post the newsletter. And Google evidently like likes LinkedIn newsletters and will surface them. So you Might want to think about that as a way to reach people too.

And you can link to that from anywhere without having to have a website.

Noemi Beres: 00:31:48

It's very powerful. It's very powerful.

And the good thing about the newsletter is that I've seen this with other podcast guests, guests and hosts that once your interview went live, you can turn these interviews, thanks to ChatGPT again into newsletters. So basically you, you to take the transcript from YouTube or wherever it is, put it into ChatGPT and it will create or just a basic newsletter.

And then of course, you can change it around, make it a bit more exciting to sound it more like you, not just very Chat GPT. Aisha. And then off you go. That you get. I mean, content is king and you create so much evergreen, important content through podcast guesting.

And you can just put that into a newsletter and it's amazing.

Brett Hill: 00:32:33

That's. That's really a master stroke advice there. And I, I can recommend that too. Like you take the transcript of anything you do.

I've written blog posts and articles this way where I don't want to write them. So I'll just sit in front of my podcast platform or zoom or something, record.

I'll just riff on it because that's just a skill I have because I've been in, you know, I grew up in theater and I've just been stages forever. So I can just stand up and just speak on. You give me a topic, I can really have to know much about it.

I can still talk about it and for, you know, five minutes, 10 minutes, and then that turns into a transcript which I throw into Chat GPT and say, make an article. The other thing I've done with Chat GPT, which I can recognize this is taking a turn in a dark chatgpt advice.

Noemi Beres: 00:33:18

Yeah, Fan club.

Brett Hill: 00:33:19

I've posted some articles that I've written from my blog post and I've got half a book written. I post that up there too and said, I don't want you to do anything with these. I just want you to use them as a reference for my style.

And then I say, now take this transcript, turn it into a blog post using my style, and it'll do a pretty decent job. Yeah, I have to go through and remove the weirdness because it always throws in weirdness.

Noemi Beres: 00:33:41

Yeah.

Brett Hill: 00:33:42

I don't know about you, but. But what is it about ChatGPT that loves the word delve?

Noemi Beres: 00:33:47

Delve into something. Delve into something.

Brett Hill: 00:33:49

I know it's like crazy. Anytime I say, tell me, write me 10 bullet points. And I said, delve into the. Whatever. I'm going. And I literally have to say, do not use the word.

Noemi Beres: 00:33:59

I did that, too. Yeah, I did that too. So please don't, because everybody knows straight away this was GPG all the way.

Brett Hill: 00:34:06

Along, like, all over the Internet. Delve into it. It's like, like crazy.

Noemi Beres: 00:34:10

But at least we use this word. So it just, it's. It's a rebirth for the Dell.

Brett Hill: 00:34:15

Well, yeah, nobody. Nobody uses that in English.

Noemi Beres: 00:34:18

Nobody uses it anymore. Like.

Brett Hill: 00:34:19

Yeah, it's one of those words, you know, immerse, delve. You know, it's like those. It's overused by the. By the ChatGPT engine. Anyway, we're.

We're having some fun with this, but let's talk for a moment now about if we've been talking about being a guest and if someone wanted to, but there are some people out there who might actually be interested in starting a podcast. What would you say to someone who came to you and said, well, I think I want to start a show. You know, what.

What do I have to have together just to kind of get started? Because I think people think it's harder than it is. And I want to be clear, you know, to go from zero to.

To like, really a big show is a big deal, but there are a lot of valuable shows that are small. The Mindful Coach podcast, I consider it a small show.

I put a lot of work into it, but, you know, I don't script it and I don't have segments and I don't have sound effects and, you know, and a lot of stuff going on that. Yeah, can do. And so people might think that it's harder than it is.

Noemi Beres: 00:35:22

It's a great question because I just started co hosting a podcast last year, so. Yes. Why did I do that? Yeah, I mean, it's the same again. Again, Find your niche.

Find your topics that you want to cover and what you're passionate about. Not just because, oh, I want customers or I want this or that. Of course it can be part of your business plan, and it's a great plan.

Like yesterday I was in a podcast. Not on a podcast, I wasn't a podcast, but we didn't talk about that.

But I had a networking call and it was amazing because your lady, she helps people basically, how to do this, so how to make money.

And she advised me to start a podcast and also use it as a tool for your own business, do some ads for your own business, offer your service during, like, promote your business during the interview.

And also if you are a coach and if you want to get more business out of your podcast, then start inviting potential, you know, potential clients on your show.

Not just because you, you want to sell them something, but you just first just start out with a conversation, a friendly conversation with them to get to know each other, to start a conversation going and had a, I have a great podcast host, friend from the uk.

He's a top, top, top notch E Com expert and he told me that, you know, when I wanted to work with my client or just like I wanted to invite a few people and I just, just really wanted them on my show and it worked well and I asked them like, oh, can you be a guest on my show? But if you just went to them and I just wanted to have a discovery call, a conversation on Zoom, they didn't want to do that.

But getting on a show, it's all about their ego because everybody loves talking about themselves. And so it's like if you want potential clients, get them on your show and then start a conversation, start networking with them.

Brett Hill: 00:37:11

And yeah, yeah, that's true. I have found that in my show. You know, this, this particular show, I've done like three podcasts. This is my third one.

And it's, there are many people who are willing to say yes to being on your show. And it's really cool because it's, it's becomes an issue of finding the right guest rather than who am I going to find.

And so that's where a service like yours can be valuable because you can match guests to the best shows for them. And up level, because you can spend a lot of time guesting on shows that aren't going to help your business.

Noemi Beres: 00:37:46

Yes.

Brett Hill: 00:37:47

And, and so I get a lot of people pitching me on, oh, I want to be a guest because I teach, you know, how to help people, how to run better and diet better. And I've got nothing against that, but it's not my thing and my audience, not my niche. And I'm going, do they even know what I do?

You know, so there's. But if I was to pick up the phone and say, or pick up the phone, if I was to reach out to them and go, you know, hey, you want to be good?

They would say yes. So it's easy to find guests when you're a host of a show, but it's, it's harder to find great guests.

And so that's where a service like yours can be really valuable. I think so. Yeah. And so also starting out like you Say you've got to have a voice, you have to have a point of view. Right.

That's one of the key things, is you need a point of view, at least in my opinion.

Now I'm an older guy, you know, and I kind of like, like have a particular mindset and I see a lot of podcasts that are kind of like, whatever's happening, oh, look, a bird flew by. I like birds. Do you like birds? Kind of like, you know, a stream of consciousness rather than, Than having taking a position. And they're very popular.

Some of those are very popular.

Noemi Beres: 00:38:56

Yeah.

Brett Hill: 00:38:57

They are confused, you know, so I'm just doing what I'm doing and I'm imagining that there's big value for other people as well. So my, I guess my question would be like, what would you say to someone then who wants to get started and they think they have something to offer?

It's almost like the same question, like, what's my coaching niche? Right. And then. But they feel a little uncomfortable about being the host of a show.

Noemi Beres: 00:39:24

It is because, for example, I just thinking about my case, I was doing a lot of guesting, but. But, you know, being on the other side of the mic, a host, it's a completely different experience and you can't wing it. You need to prepare.

Because I heard that like some podcast was just like, yeah, as you said, let's just talk about this or that. No, I mean it needs to be in order. You need to prepare for the show.

And I think it's really important that even if you are a host, you I would advise to listen to at one episode of your guests because you learn so much about that them before the interview. I really don't like those questions when they ask me, okay, tell your horse story, who you are, what are you doing?

And it's like, yeah, but that's like you did your research, so you need to know a couple of things about me in order to start that conversation. So it's just about preparing. I think that's really important. So I, I was on a show and there was the. Probably the best experience for me.

And this is a shout out to John Hewland. He's a great podcast host and he did like a two pages of two page research about me. He knew that I love taking photos.

He knew that I love, I'm doing art and I love traveling and languages. And he just came so fully prepared. So I think that's one of the key things if you want to be a great podcast host.

The other thing that I have to emphasize being a good listener because some podcast hosts, they love to hear their own voices, and they just. They can't really find that, you know, the sweet spot that you're not. No, you're not. I was on a show, but I did.

The host talked about 80% and I was just sitting there and like, okay, should I, you know, interrupt the host or not?

Brett Hill: 00:41:06

I don't know.

Noemi Beres: 00:41:06

Why am I. Oh, maybe not. Maybe I'm just sitting here and I'm gonna listen to them.

Brett Hill: 00:41:12

Oh, I know, it's horrible. I have been a guest on some bad hosted podcasts, and they didn't know who I was or why I was there even.

And you know, that's true because the first thing they say is like, like, like you mentioned. It's like, well, tell us who you are and why you know, what you're about.

I know they had never met you before, and you're just a person walked in the room. It's kind of like, okay, why are you applying for this job? And it's kind of like they don't know you from anybody and they didn't read your bio.

They don't know what you're about. Well, I'm a coach in my own. Oh, mindfulness. Well, that's important. And like, okay, so you've given us, like, zero thought.

Noemi Beres: 00:41:46

Yes.

Brett Hill: 00:41:46

And. And I don't appreciate that because it. And I'm going, why do. Does anybody, like, listen to this? Do they like this?

And the other thing, that since I'm on a rant about things I don't like from. From. Don't be this guy. If you're going to host, don't be the guy who has a series of questions.

And no matter what the guest says, you're just going through the questions.

Noemi Beres: 00:42:07

Yes.

Brett Hill: 00:42:07

There's no connection there. It's just a pro forma. Well, did you. It's almost like, you know, applying for, you know, you go to a medical doctor, you have to check. Did you.

Did you have ever had tuberculosis? Have you ever had surgery? So, and I'm talk about, well, you know, my strawberries just aren't growing this year. And did you have surgery ever?

It's kind of like they're not even paying attention to what you're saying. You're just going to go to the next question. And it feels so disconnected and inauthentic.

Noemi Beres: 00:42:36

Yes.

Brett Hill: 00:42:36

That I don't. I just wonder, what's the value of this?

I've been on some mindful podcasts that were like that, and I just don't I don't get it, but that's just me, you know, I guess because they.

Noemi Beres: 00:42:45

Were popular shows, I feel the same way.

I think it's all about, like a friendly, free flow conversation between two people who are like almost friends or just over a cup of coffee or tea or something. I think it's really important. The tone of the whole conversation is just so, so important. And people will tune in because they like that vibe.

Not just. Next question, next question. It's just not giving back that experience to the client, to the, to the audience.

Brett Hill: 00:43:14

Well, right. It's kind of like you want to, you want to kind of model, particularly in my business, because I'm doing mindful communications is one of my things.

I, I try to model in a certain way without being crazy about it. You know, rapport, authenticity, connection, trust and all that. Kind of. So would you say we're, we're connecting here?

Is this a connected conversation?

Noemi Beres: 00:43:37

We are definitely connected. I mean, this is a free flow, very friendly conversation with lots laughter and joy. So, yes, absolutely.

Brett Hill: 00:43:44

Mission accomplished. Right? And see how easy that was.

But I often say my job is really easy because in the world that I work in, in mindful Authenticity, Mindful coaching, mindful communications, the people who show up are just so. I'm just gonna say use the word luscious, because they're.

It's a, It's a such a rich experience for me to meet people like you, who are doing fabulous work in the world, who are heart centered, intelligent, creative, passionate, who want to do good in the world and are making a stand in their life to make that happen. It's not just an idea. It's. You're actually putting yourself into your mission and that it's so critical.

And if I have a mission, it's to help people like that, because what else can we do in the world but help each other be successful? I said this yesterday in my podcast, which is I want to live in a world where we have each other's backs instead of beating each other's throats.

And that's beautiful. And I just really, really, truly mean that. And so I just want to say thank you, Noemi, for being here.

And, and, you know, like, what would you say to people who are listening to this and going, you know, I think maybe I want to check out being on a podcast. What. How would you tell them to begin? And I know one of them is reaching out to you. So how can people find you?

Noemi Beres: 00:45:08

We can. You can visit our website, which is podcastconnections, plural.com, that's our website.

You can visit us there and you know, you can have a chat with us, a friendly chat. No, no pressure. And you can always find me on LinkedIn. You type my name in, Noemi Barras.

And there's a little microphone sign next to my name and you will find me there and just connect with me and have a chat with me.

Brett Hill: 00:45:33

And you said you had a podcast going now.

Noemi Beres: 00:45:35

Yes, it's a bit different. It's not business related. It's more like spirituality, mindfulness. So I might invite you, Brad. So I might invite you.

I would love to interview you, Brad, on that show. It's called the Sacred Divine. And I'm.

Brett Hill: 00:45:50

Oh, yeah, well, I'm sure. Yeah, okay. Yes, I'm happy you're doing that. That's like a, a big deal for me. But this show isn't about that.

Yesterday I kind of went there, but today I'm not going to. Even though I live.

Noemi Beres: 00:46:06

Yeah, so that's, that's the show. That's the show I've been doing since last year.

Brett Hill: 00:46:10

So people should check it out too because that's going to inform all of your work and. Yes, and I love that very much. And so I guess I just want to say thank you so much for showing up and being here.

I will link to all of your good stuff, stuff in the show notes, so people should definitely check it out. And also, you know, reach out to me if you're interested in terms of like, how can you show up more authentically in your online presentation.

I'm also a technologist and I got the high end technology and the camera that moves and all of that and it's not moving right this second. But if you're. So if you're interested in how to put all this together, I have some things to say about that.

I should probably create an episode on how to do it and the Mindful Coach association, which you can join for free@the mindfulcoachassociation.com list your services as a coach and get listed on the directory. Come to the community meetings, meet incredible, amazing people.

Noemi, you should probably be there too because it's such a great resource for coaches and we also have service providers in there as well. So it's an amazing resource for people who are trying to do great work in the world. And, and so that's it for me. Brett Hill, the Mindful Coach.

Check out, check out the website themifoch. Com and we'll talk to you soon. Take care now. Okay. The Mindful Coach Podcast is a service of the Mindful Coach Association.